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"A Content Strategy for Marketing Automation-Driven Demand Generation"
How to implement a content strategy to drive lead nurturing and other engagement tactics.
Marketing automation delivers great promise for BtoB marketing, but it also carries a significant burden: The requirement for a deep well of content to drive the targeted communications critical to lead nurturing and engagement.
This white paper defines best practices for a content strategy that ensures organizations can leverage the full power of their marketing automation platform to attract, engage and convert more prospects to closed deals.
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